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Your Brand Model

Faces of your own.
Only yours.

A model designed once for your brand and booked by nobody else, ever. Have one, or build a small cast — and choose per order which of them runs, yours or one of the ten standard faces. What stays constant is that a face carries a whole order, so your range reads as one line instead of a folder of separate shoots.

Start your Brand Model Discuss it on WhatsApp

Also available:CatalogLifestyleVideoMonthly plan

One-time setup, then it is yoursExclusive to your brand, permanentlyOnce and then never again
One brand model portrait, in front of six faces from the shared library Your brand model
An example. Yours is a face that is not in this picture — that is the point.

Your model, not a model.

The standard library is shared: a face you like is a face another brand can pick tomorrow. A Brand Model is designed for you alone and never appears anywhere else.

  • Built from what you tell usAge, styling, mood, and what you never want to see.
  • Exclusive by constructionNo other brand can order this face. Not a promise — a property of how it is made.
  • Identical, order after orderThe same person in the same skin, whether it is product four or product two hundred.
  • Yours to keepSet up once. Every order after runs at the normal per-product rate for its size.

What it costs

One-time €450 per brand · excl. VAT

What the setup covers

  • One face per design, built for your brand and used by no one else — want more, then each face is its own design at the same amount
  • The same face across a whole order — and you pick per order which face runs
  • The uniqueness check before delivery: the face goes through face search engines and that is recorded on your order. Should it ever turn out to resemble a real person, we redesign it and remake the ordered images with it
  • Kept current as your line changes, and tied to your brand — even if you do not order for a while

The model is designed and locked before your first order is scheduled, so setup never eats into the reserved delivery date an order of 10 products or more is given.

The arithmetic, stated plainly

Not per visual, not per order, not per year. From then on every order you place with us carries the same face, at the normal per-product rate for its size.

You do not need a Brand Model to place an order. Every order already includes a model from the standard library at no extra cost — this is a decision about owning a face, not about getting one.

See the price per product

( Where it fits )

One look, across everything you sell.

The thread that makes a range look like a brand.

Photo to come
Six frames side by side with the same brand model: two webshop products, an ad, an email header, a social post and a campaign image Must prove this is one person and not six lookalikes — the same face has to be recognisable before you even look at the frames separately. Product, framing and colour may differ per frame; only the face is fixed. That contrast is the whole message: the brand comes from the face, not from the set.

What it is

Once it is locked, every visual in every order is made with the same face, so your catalog and your feed hang together instead of looking assembled from separate sessions — and shoppers start recognising your images before they read your name.

Nine directions, to argue with.

Illustrative starting points, not a menu. Send us your references and we design two or three real directions against your line.

  • Editorial minimal Restrained studio light, quiet posture, neutral wardrobe.
  • Streetwear energy Direct gaze, bold stance, contrast light — for drops with noise.
  • Quiet luxury Soft neutrals, unhurried posture, refined detail.
  • Warm and approachable Open expression, natural light, everyday ease.
  • High-fashion editorial Sculptural pose, hard shadow, magazine intensity.
  • Retro Americana Warm film tones, nostalgic styling.
  • Coastal and sun-worn Sun-bleached warmth, golden-hour ease.
  • Monochrome studio Single-tone wardrobe, graphic shadow.
  • Bold colour-block Saturated wardrobe, unmistakable at thumbnail size.

Real output, not a mockup.

  • A VISUAILS brand model example 1
  • A VISUAILS brand model example 2
  • A VISUAILS brand model example 3

How a Brand Model comes together

Photo to come
A directions sheet: three proposed faces side by side, the client’s notes beside them and one of them ticked Must show this is a conversation, not a buy button — something is proposed, responded to, chosen. The three faces have to differ clearly (age, posture, styling), or it reads as a choice without a choice. The notes may be illegible; that someone wrote on the work is the point.
  1. 01You sendYou send references and tell us the look you want.
  2. 02DirectionsWe design two or three directions for you to react to.
  3. 03You choosePick the face that fits, with one round of refinement.
  4. 04LockedThe model is fixed so it cannot drift between orders.
  5. 05In every orderFrom then on your model carries every visual we make.

What you send us

  • A few references for the look you are after.
  • The age, bearing and styling you want.
  • A sense of the range the model has to carry.
  • Your do’s and don’ts — especially the don’ts.

What you get back

  • A locked model, exclusive to you, reused at no extra cost.
  • The same face across a whole order — and you choose per order which face runs, one of yours or one of the ten.
  • Kept current as your line and your styling change.
  • €450 once excl. VAT, and nothing after that.

( Or start here )

The standard library

Ten models, shared across brands, included in every order at no extra cost. Pick one yourself, or tell us the product and the customer when you order and we match one — then keep using it.

  • Aaron — a VISUAILS standard model Aaron Warm · Approachable
  • Ava — a VISUAILS standard model Ava Editorial · Elegant
  • Elias — a VISUAILS standard model Elias Refined · Classic

Three of the ten are shown here. They cost nothing extra, and moving to a Brand Model later does not mean redoing anything.

See all ten Or have one made for you

Why not just prompt a generator?

You can, and for a single image you probably should. The thing a prompt cannot give you is the same person twice. Ask any general-purpose generator for the same face across thirty products and you get thirty relatives — near-misses that a customer reads as sloppiness long before they can say why.

What we sell is not the generation. It is the lock: an identity fixed once, driven by your own product photos, and looked at by a person before anything reaches you. That is the part that survives a catalog.

The longer comparison, tools included

Design the face of
your brand.

Start your Brand Model See the price per product WhatsApp

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